The User & Research
The target audience for the Moonlight Cafe app is diverse, including individuals like Ryan Conner, a Cyber Security Expert. These users seek a seamless and efficient cafe experience. They value time-saving features and personalized options, desiring a solution that aligns with their busy schedules and specific needs.
• Order Accuracy:
Users encounter difficulties in receiving accurate orders due to miscommunication. The challenge lies in addressing this issue to enhance user satisfaction.
• Impatience and Understaffing:
Users tend to become impatient when faced with long waiting times, exacerbated by the cafe's understaffing. Finding a solution to reduce wait times is crucial for user satisfaction.
• Desire for Advanced Order Preparation:
Users express a desire for a system that allows orders to be prepared in advance, enabling a prompt pick-up and departure process. Designing a feature that caters to this need enhances overall efficiency.
• Time Constraints:
Users, including professionals like Ryan Conner, face time constraints that hinder their ability to stand in line, place an order, and wait for beverage preparation. The challenge is to create an efficient system that accommodates their schedules.
These challenges and constraints shape the design decisions for the Moonlight Cafe app, aiming to address specific pain points and provide a tailored solution for the target audience.
Following an extensive investigation, it has been determined that certain users are in pursuit of a more expeditious and precise approach to placing coffee orders. The research revealed key pain points such as miscommunication, prolonged waiting times, inadequate staffing, and erroneous or incomplete requests. These insights have guided the design process to address these specific challenges effectively.
Prototype